Good-giving is my 2014 Christmas telly ad theme

At Christmas, two of my passions come together in advertising and PR. Throughout the year, I enjoy watching adverts and enjoy trying to figure out the meaning of them. I enjoy considering whether a brand or business is trying to sell a product that benefits the consumer or instead, makes profit margins healthier.

By understanding a little about how business works through developing a specialist online recruitment agency in January 2013, I understand a brand has to sell itself. Advertising on television is a great way of doing this and whether a corporate approach in ‘Face’ from British Airways or a consumer-led approach in Stork S.B. Margarine’s long-running taste test campaign is used, respect builds trust.

As I seek to get my foot in the PR door in 2015, I’d love to be creative and honest in writing for brands who put consumers first. After watching many television adverts shown in the run-up to Christmas 2014 in Great Britain, I want to celebrate the work of The Coca-Cola Company, John Lewis and Waitrose. They show how it is good to give to those you love, rather than just receive. I believe they show how consumers can give to each other where I believe Sainsbury’s have shown how creating a profit happens through buying a range of products in-store while buying one chocolate bar that gives proceeds to The Royal British Legion. This is bad giving but I feel they’re bucking the trend: Continue reading

Birmingham professor wins lifetime achievement award – Autism in Practice – April 2014

In the final feature of four for the April 2014 issue of Autism in Practice, I had a chance to write about the substantial achievements of Rita Jordan that have shaped how education standards for people with autism have been improved over a period of 40 years. She was honoured with an award to celebrate all she has achieved in the field of autism at The National Autistic Society’s Autism Professionals Awards 2014.

University of Birmingham Emeritus Professor Rita Jordan, has won the Lifetime Achievement Award at the Autism Professionals Awards after dedicating her 40-year career to improving education standards for people with autism.

Rita has worked as a teacher and then a trainer of professionals to develop theory and research on autism, and has written about and researched educational practice and the needs of children and young people with autism. More than 1 in 100 people in the UK have autism, which affects how a person communicates and relates to others, as well as how they see the world. Continue reading

What is ABA, and is it a help or a hinderance?

Until I sat down to watch Autism: Challenging Behaviour on BBC Four, a British television channel, on Tuesday 5th November 2013, I had no idea what Applied Behaviour Analysis was.

I had no idea what it meant, I had no idea what it entailed, and I had no idea how it could be used in a variety of different ways to try and help autistic children to overcome issues they face as a result of being autistic.

Watching the documentary though was a learning curve for me as an autistic adult who has always gone through life by facing challenges which have toughened me up. It was an insight into the work that is done by Treetops School, a state school in Grays, Essex which uses ABA to deal with pupils that have severe learning disabilities, and it divided opinions on Facebook and Twitter from those who watched it. Continue reading

Being part of the 79%

I am autistic, I am looking for full-time employment and I am not alone in discovering that it is almost impossible to find any.

However, there is a reason why the chance of a change in the near future is nothing to get excited about.

The National Autistic Society, a charity that is based in Great Britain which aims to improve the lives of not only those that live with a disability that can be found on the autistic spectrum but also families and friends that are affected too, have commissioned a report which explains how tough it is for those with autism to find full-time employment. Continue reading